The industry benchmark for sponsorship is currently 4:1, meaning $4 in sponsorship and its marketing support for every $1 spent on exposure (e.g., free air time).

Name: The industry benchmark for sponsorship is currently 4:1, meaning $4 in sponsorship and its marketing support for every $1 spent on exposure (e.g., free air time).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The industry benchmark for sponsorship is often cited as 2:1, meaning $2 in sponsorship and its marketing support for every $1 spent on exposure, not 4:1.

The Industry Benchmark for Sponsorship Is Currently 4:1, Meaning $4