There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

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In a push strategy, efforts are directed at intermediaries such as retailers, wholesalers, and distributors to promote and sell the product to the end consumer. This type of promotion strategy is commonly used for products with short sales cycles and high inventory turnover, such as perishable goods. Examples of push strategies include trade show promotions, personal selling, and trade incentives. Distributing coupons and directing efforts at consumers are examples of pull strategies that focus on creating demand directly from end consumers. Becoming a major sponsor and blitz media campaigns can be used in both push and pull strategies, depending on the end goal of the promotion.

There Are Two Basic Types of Promotion Strategy: Push and Pull