A small replica pack of Cascade dishwashing detergent delivered to consumers by mail is an example of a(n)
A) on-pack premium
B) cross sample
C) instant premium
D) free sample
E) specialty pack
Correct Answer:
Verified
Q16: According to statistics, 6.8 billion of these
Q17: A frequent- buyer (loyalty) program is an
Q18: Trade promotion activities are targeted towards
A) consumers
B)
Q19: Advertising and promotion are not necessarily viewed
Q20: Media-delivered coupons are coupons distributed
A) inside consumer
Q22: The benefit of loyalty programs for the
Q23: Cross sampling refers to an arrangement whereby
A)
Q24: This type of sales promotion has become
Q25: These sales promotion methods are considered to
Q26: One objective of trade promotion is to
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