Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog undertook an analysis to help it understand which of its resources and capabilities are likely to be sources of competitive advantage and which are less likely to sources of such advantages it would be performing a(n)

Question

Quizplus · Accepted Answer

Green Frog is analyzing its own resources and capabilities to determine its strengths and weaknesses, which is an internal analysis. Option B (external analysis) would involve analyzing external factors such as market trends, competitors, and customer needs. Option C (WACC analysis) refers to determining the cost of capital, which is not relevant in this scenario. Option D (economic analysis) is too broad and does not specifically relate to analyzing resources and capabilities.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics