If your customers value your products more when they have your product and another firm's product rather than when they have your product alone, the other firm is considered to be a
A) competitor.
B) complementor.
C) rival.
D) substitute.

Question

Quizplus · Accepted Answer

A complementor is a firm whose products or services enhance the value of another firm's products or services. In this case, if customers value a firm's products more when they have the firm's product and another firm's product, then the other firm is likely providing a complementary product. This emphasizes the notion of complementarities, where two firms collaboratively package their offerings to create more value for their customers.

If Your Customers Value Your Products More When They Have