In general, firms that use their resources and capabilities to exploit opportunities or neutralize threats will see no increase in their net revenues nor a decrease in their net costs compared to the situation where they are not using these resources and capabilities to exploit opportunities or neutralize threats.

Question

Quizplus · Accepted Answer

Firms that use their resources and capabilities to exploit opportunities or neutralize threats can see an increase in net revenues or a decrease in net costs, which can result in higher profits or better performance. Therefore, the statement is false.

In General, Firms That Use Their Resources and Capabilities to Exploit