The best example of a firm following a cost-leadership business strategy is

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Ryanair is a well-known example of a firm following a cost-leadership business strategy. They focus on keeping prices low by minimizing costs wherever possible, such as using secondary airports to avoid higher landing fees, charging for extras (like checked baggage and seat selection), and maximizing their fleet's utilization rates. This approach has allowed them to become one of the largest and most profitable low-cost airlines in the world. In contrast, Mercedes Benz and Rolls Royce are known for producing luxury products and are not focused on cost leadership, while Macy's is a department store chain that competes on factors other than low prices (such as product variety and customer experience).

The Best Example of a Firm Following a Cost-Leadership Business