In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serious rider becomes accustomed to a particular bicycle, it is very difficult for that rider to switch to an alternative supplier. This is an example of product differentiation through which of the following?
A) linkages between functions
B) product customization
C) location
D) product complexity

Question

Quizplus · Accepted Answer

Product differentiation through customization refers to creating products that are tailored to the specific needs and preferences of individual customers. In the bicycle industry, the feel of high-end bicycles is important, and serious riders become accustomed to a particular bicycle. This is an example of product differentiation through customization.

In the Bicycle Industry, the Feel of High-End Bicycles When