Which of the following bases of product differentiation is generally viewed as the most difficult to duplicate?
A) product features
B) reputation
C) linkages with other firms
D) location

Question

Quizplus · Accepted Answer

Reputation is generally viewed as the most difficult base of product differentiation to duplicate because it is built over time through consistent delivery of high-quality products or services, customer satisfaction, and positive feedback from customers. It cannot be easily replicated by competitors and can provide a sustained competitive advantage.

Which of the Following Bases of Product Differentiation Is Generally