When a firm simultaneously implements both a product diversification strategy and a geographic market diversification strategy it is said to be implementing a(n)
A) mixed-market diversification strategy.
B) unrelated-diversification strategy.
C) product-differentiation strategy.
D) product-market diversification strategy.

Question

Quizplus · Accepted Answer

When a firm simultaneously implements both a product diversification strategy and a geographic market diversification strategy, it is said to be implementing a product-market diversification strategy. This strategy involves expanding both the range of products offered and the geographic markets served. It allows a firm to spread its risk across multiple products and markets, and to capitalize on opportunities in different locations.

When a Firm Simultaneously Implements Both a Product Diversification Strategy