A ________ is a form of nonequity alliance that exists when one firm allows another to use its brand name to sell its products.

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A licensing agreement is a form of nonequity alliance in which one firm (the licensor) allows another firm (the licensee) to use its intellectual property (such as a brand name, trademark, or patented technology) to sell its own products. In this case, the licensor is granting the licensee the right to use its brand name to sell the licensee's products. A supply agreement refers to an agreement between a manufacturer and a supplier for the supply of raw materials or components. A distribution agreement refers to an agreement between a manufacturer and a distributor for the distribution of finished products. A joint venture refers to a strategic alliance between two or more firms in which they create a separate legal entity to undertake a specific business project or venture together.

A ________ Is a Form of Nonequity Alliance That Exists