________ can help firms be successful in addressing the local needs of nondomestic customers, thereby increasing demand for a firm's current products or services.
A) Globalization
B) Internationalization
C) Target responsiveness
D) Local responsiveness

Question

Quizplus · Accepted Answer

Local responsiveness refers to the ability of a firm to address the unique needs and preferences of customers in different local markets. By being locally responsive, firms can increase demand for their current products or services among nondomestic customers, leading to greater success in the global marketplace. Globalization and internationalization are broader concepts that may also contribute to a firm's success in the global market, but local responsiveness specifically addresses the issue of meeting the needs of customers in different local markets. Target responsiveness is not a commonly used term in this context, and it is not directly related to serving nondomestic customers.

________ Can Help Firms Be Successful in Addressing the Local