A(n)________ system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
A) business process reengineering
B) customer relationship management
C) enterprise resource planning
D) customer lifecycle management
E) customer pomological network

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a system that manages all the interactions with the customer, from lead generation to customer service. It includes a suite of applications, a database, and a set of inherent processes for managing customer data, tracking customer interactions, and providing insights into customer behaviors and preferences. Business process reengineering, enterprise resource planning (ERP), and customer lifecycle management are related concepts, but they are not the best choice for a system that specifically focuses on managing customer interactions. "Customer pomological network" is not a recognized term in the field of customer management.

A(n)________ System Is a Suite of Applications, a Database, and a Set