Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

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Social media has become a popular platform for businesses to engage with their target customers and market their products to them. This is especially true in the B2C sector where social media enables businesses to connect with potential customers on a more personal level and establish a rapport with them, thereby increasing the chances of successful marketing and sales outcomes.

Social Media Has Been Widely Used in Businesses-To-Consumer (B2C) Relationships