________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.
A) Pay-per-click
B) Conversion rate
C) Folksonomy
D) Enterprise 2.0
E) Click rate

Question

Quizplus · Accepted Answer

Conversion rate measures the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. It is a key metric for measuring the effectiveness of digital marketing campaigns and optimizing website design and content. Pay-per-click (A) measures the cost-effectiveness of online advertising by charging advertisers a fee each time someone clicks on their ad. Folksonomy (C) refers to a collaborative tagging system that allows users to categorize and organize content on the web. Enterprise 2.0 (D) refers to the use of social media and collaborative technologies within organizations to improve communication, knowledge sharing, and productivity. Click rate (E) measures the percentage of clicks that an ad or link receives compared to the total number of impressions or views.

________ Measures the Frequency That Someone Who Clicks on an Ad