The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

Question

Quizplus · Accepted Answer

Metrics are the best choice to measure brand awareness through social media. Metrics are quantitative measurements that can be analyzed to assess the impact of brand marketing on social media. By using social media metrics such as reach, impressions, engagement, sentiment analysis, and share of voice, Red Leopard can understand how its brand is perceived and talked about among its target audience. Units, attributes, assets, and PE ratio do not provide relevant information to measure brand awareness through social media.

The Red Leopard Is a Trendy New Restaurant Serving Argentinian