________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
A) Regression
B) CRM
C) Market-basket
D) RFM
E) Cluster analysis

Question

Quizplus · Accepted Answer

RFM (Recency, Frequency, Monetary) analysis is a customer segmentation technique that examines customers’ past purchasing behavior to identify the customers who are more likely to respond to future marketing campaigns. It ranks customers based on three metrics: how recently they made a purchase, how frequently they make purchases, and how much money they spend on those purchases.

________ Analysis Is a Way of Analyzing and Ranking Customers