In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."
A) cross-selling
B) value added selling
C) break-even
D) double-sales
E) quid pro quo

Question

Quizplus · Accepted Answer

This scenario describes a cross-selling opportunity, where the marketer can offer complementary products to the customer based on their purchase history.

In Marketing Transactions, the Fact That Customers Who Buy Product