Mingles,Inc.concentrates its efforts on its target market of 18 to 25 year olds.It is using a(n)_____ strategy.
A)focus
B)differentiation
C)cost leadership
D)multidomestic
E)universal

Question

Quizplus · Accepted Answer

The focus strategy involves targeting a specific niche or segment of the market, in this case, 18 to 25 year olds. This allows Mingles, Inc. to tailor their products and marketing efforts to meet the unique needs and preferences of this group.