Market segmentation is
A) the process of categorizing products into different segments.
B) the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.
C) the process of segmenting the sales force.
D) heavily psychographic in nature.
Correct Answer:
Verified
Q19: Babies and career are indicative of the
Q20: Mobile social media applications can be differentiated
Q21: Which of the following is the greatest
Q22: The purpose of marketing research is to
A)gain
Q23: Products or services that consumers make a
Q25: Which of the following is not a
Q26: There are _ steps for an entrepreneur
Q27: Customizable links to which of the 4Ps
Q28: Pricing for the product life cycle correlates
Q29: A candy bar that is purchased at
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents