Demographics are often more useful to describe consumer segments after they have been formed rather than to identify them.

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Demographics such as age, gender, income, and education level can be used to describe consumer segments after they have been formed based on other factors such as attitudes, behavior, or preferences. However, relying solely on demographics to identify consumer segments can be too broad and inaccurate as people within the same demographic group may have vastly different behaviors and preferences.

Demographics Are Often More Useful to Describe Consumer Segments After