The _____ in the CRM strategy spells out what the organization must provide in order to satisfy customer expectations.

Question

Quizplus · Accepted Answer

The value proposition in a CRM strategy outlines the unique value that an organization will provide to its customers in order to meet their expectations and needs. This is an essential component of the strategy as it forms the basis for all customer interactions, sales and marketing efforts, and ultimately the success of the organization. Choices B, C, and D are not directly related to the CRM strategy and do not address the specific need for a value proposition to satisfy customer expectations.

The _____ in the CRM Strategy Spells Out What the Organization