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Megagro,a Groceries Retail Chain,demonstrated the Market Sensing Process of _____

Question 33

Multiple Choice
Megagro,a groceries retail chain,demonstrated the market sensing process of _____ when it hired researchers to survey the refrigerator contents and lifestyles of 90 families-checking average family size,gross family income,what the families ate for breakfast,and how often they shopped for groceries. 

Megagro,a groceries retail chain,demonstrated the market sensing process of _____ when it hired researchers to survey the refrigerator contents and lifestyles of 90 families-checking average family size,gross family income,what the families ate for breakfast,and how often they shopped for groceries. 


A)  scanning the periphery of the market
B)  encouraging experimentation
C)  searching for latent customer needs
D)  analyzing competitors' actions

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