The brand as a person (brand personality) perspective recognizes that strong brands may have an identity beyond the product or the company,which has positive impacts on the customer relationship and perception of value.

Question

Quizplus · Accepted Answer

The statement accurately describes the brand as a person (brand personality) perspective and its impact on the customer relationship and perception of value. Therefore, the answer is true.

The Brand as a Person (Brand Personality) Perspective Recognizes That