According to the American Marketing Association,the legal term for brand is _____.

Question

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The legal term for brand is trademark, which is a symbol, design, or word used to distinguish a product or service from others in the market. It can be registered with the government to protect it from infringement by others. Merchandise and asset are general terms that may or may not be related to branding or marketing, while patent refers to the legal protection of inventions or discoveries.

According to the American Marketing Association,the Legal Term for Brand