Which of the following is a disadvantage of advertising?
A) It has high cost per exposure.
B) It has fixed messages for the duration of an exposure.
C) It does not allow much creativity in message design.
D) It provides low control of message content.
Correct Answer:
Verified
Q12: An advertising-driven promotion strategy is used when:
A)
Q13: The percent-of-sales method of budgeting for promotion
Q14: Which of the following promotion strategies is
Q15: Sales promotions are primarily used to bring
Q16: Determining the sales and profit impact of
Q18: The final step in developing an advertising
Q19: Which of the following advertising objectives is
Q20: Which of the following is a disadvantage
Q21: _ use empirical data to build a
Q22: _ track(s) advertising expenditures and sales results
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