Which of the following is a disadvantage of sales promotions?
A) The sales response of the sales promotion activities cannot be measured to determine their effectiveness.
B) The incentive and price promotion techniques trigger the purchase of other products.
C) It allows value-added resellers to build inventories on products that receive manufacturers' trade discounts.
D) It has the flexibility to contribute to various marketing objectives.
Correct Answer:
Verified
Q22: _ track(s) advertising expenditures and sales results
Q23: Which of the following is a promotional
Q24: Explain the challenges impacting the creative process
Q25: List the activities involved in designing an
Q26: Define and explain the benefits of the
Q28: Which of the following informational activities is
Q29: Distributing promotional video clips across the Internet
Q30: Which of the following is the first
Q31: Identify the advantages and disadvantages of advertising.
Q32: _ measure(s) consumers' awareness of specific ads
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