Studies strongly suggest that advertising strategies are generally much more effective than pricing strategies as a means to increase market share.

Question

Quizplus · Accepted Answer

Both advertising strategies and pricing strategies can be effective in increasing market share, and their effectiveness varies depending on the market, product, target audience, and other factors. There is no one-size-fits-all answer, and studies show mixed results depending on these variables.

Studies Strongly Suggest That Advertising Strategies Are Generally Much More