Conjoint analysis employs an approach to consumer behavior that is similar to the economic indifference curve model.

Name: Conjoint analysis employs an approach to consumer behavior that is similar to the economic indifference curve model.
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Quizplus · Accepted Answer

Conjoint analysis, like the economic indifference curve model, seeks to understand consumer preferences and trade-offs through the use of hypothetical scenarios and attribute-based analysis. Therefore, the statement is true.

Conjoint Analysis Employs an Approach to Consumer Behavior That Is