In order to use lock-in as a competitive strategy,firm managers should be prepared to do all of the following except:
A)invest in a given base of customers by giving concessions initially.
B)avoid selling complementary products and access to the customer base.
C)be the first to bring a new type of product to market.
D)use loyalty programs as part of an entrenchment strategy.

Question

Quizplus · Accepted Answer

In order to use lock-in as a competitive strategy, firm managers should invest in a given base of customers by giving concessions initially, be the first to bring a new type of product to market, and use loyalty programs as part of an entrenchment strategy. Avoiding selling complementary products and access to the customer base would limit the firm's growth potential and competitiveness. Therefore, avoiding selling complementary products and access to the customer base is not a suitable approach for using lock-in as a competitive strategy.

In Order to Use Lock-In as a Competitive Strategy,firm Managers