Studies suggest that brand loyalty is based primarily on real differences among competing products,suggesting that persuasive advertising is an ineffective means to maintain or increase market share.

Question

Quizplus · Accepted Answer

Brand loyalty often stems from perceived value, emotional connections, and brand identity rather than just real differences among products. Persuasive advertising can significantly influence brand loyalty by shaping perceptions and creating emotional attachments to the brand.

Studies Suggest That Brand Loyalty Is Based Primarily on Real