For lock-in to be an effective competitive strategy,a firm must successfully raid the customer base of competing firms on a regular basis.

Question

Quizplus · Accepted Answer

Lock-in as a competitive strategy is aimed at retaining the current customers and making it difficult for them to switch to competitors, rather than raiding the customer base of other firms. The focus is on retaining the loyalty of existing customers rather than aggressively taking customers away from competitors.

For Lock-In to Be an Effective Competitive Strategy,a Firm Must