A common theme in the discussions of the airline,soft drink,doughnut,and express delivery industries is that oligopolistic firms tend to compete:

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Oligopolistic firms in these industries tend to compete primarily on the basis of product differentiation and price. They use advertising and marketing to create a perceived difference between their products and their competitors, and they adjust their prices to try to maximize their profits. While cost minimization and erecting barriers may also be strategies employed by these firms, they are not the primary drivers of competition in these industries. Price competition alone is also not as common since firms consider the likelihood and intensity of retaliation by competitors in price changes.

A Common Theme in the Discussions of the Airline,soft Drink,doughnut,and