Pepsi and Coke have competed in the market for bottled water primarily on the basis of convenience and product differentiation as a means to avoid the negative effects on revenue that result from price competition.

Question

Quizplus · Accepted Answer

Pepsi and Coke have never engaged in direct price competition for bottled water products, instead relying on brand differentiation and convenience to maintain their market share.

Pepsi and Coke Have Competed in the Market for Bottled