In 2012,all of fast-food chains expanded their hours of operation,with nearly 40% of all McDonald's restaurants being open 24 hours per day.This strategy was aimed at increasing sales because:
A)it was estimated that nearly one-fifth of all employed Americans worked primarily in the evening contributing to the demand for fast-food in late hours.
B)it was estimated that consumers who shop at night tend to be more price sensitive.
C)it was believed that longer hours of operation would lead to greater brand loyalty.
D)none of the above.

Question

Quizplus · Accepted Answer

The expansion of hours was aimed at increasing sales due to the estimated demand for fast-food in late hours, particularly from the nearly one-fifth of employed Americans who work primarily in the evening. Option B may also be a contributing factor, but it is not mentioned specifically in the passage, and option C is not supported by any evidence. Option D is incorrect as the passage clearly states that fast-food chains expanded their hours of operation.

In 2012,all of Fast-Food Chains Expanded Their Hours of Operation,with