The quoted in the textbook study of consumer behavior at Starbucks company stores demonstrated that including calorie count on menus had no impact on consumer behavior.

Question

Quizplus · Accepted Answer

Studies on consumer behavior, including those at Starbucks, have shown that including calorie counts on menus can impact consumer behavior, leading to lower calorie purchases.

The Quoted in the Textbook Study of Consumer Behavior at Starbucks