Herzberg's dual-structure theory was a response to the prevailing thinking that
A) job loyalty ranged from loyalty to disloyalty.
B) job satisfaction ranged from satisfaction to dissatisfaction.
C) job motivation ranged from motivation to demotivation.
D) job ability ranged from ability to disability.
E) job motivation ranged from progression to regression.

Question

Quizplus · Accepted Answer

Herzberg's dual-structure theory was developed as a response to the prevailing thinking in the 1950s and 1960s that job satisfaction was a single continuum ranging from satisfaction to dissatisfaction. Herzberg argued that job satisfaction and job dissatisfaction were separate constructs and needed to be measured separately. Therefore, option B is the correct answer.

Herzberg's Dual-Structure Theory Was a Response to the Prevailing Thinking