All of the Following Are True of the Sociological Study

All of the following are true of the sociological study of culture EXCEPT:

A) it sometimes involves studying rituals.
B) it is the study of people in social systems.
C) it is the basis of certain popular business press depictions of culture, such as Peters and Waterman's In Search of Excellence.
D) it often results in typology of cultural attributes, which then is used to analyze the culture of a relatively large number of firms.
E) it attempts to link the cultural attributes of firms with their performance.