At the core of Festinger's (1975)dissonance theory is the idea that humans are motivated to maintain consistency among their cognitions as psychological inconsistency makes people uncomfortable.

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Festinger's dissonance theory indeed posits that humans strive to reduce cognitive inconsistency to avoid discomfort, by changing their attitudes or behaviors to align with their beliefs or by rationalizing inconsistencies to maintain coherence in their beliefs.

At the Core of Festinger's (1975)dissonance Theory Is the Idea