Qualitative research is the form of research that allows applied social psychologists to assess the quality of the quantitative data they gather.

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Qualitative research is a type of research that focuses on exploring and understanding the subjective experiences of individuals, rather than quantifying them. It does not assess the quality of quantitative data but instead gathers its own data through methods such as interviews, focus groups, and observation.

Qualitative Research Is the Form of Research That Allows Applied