Qualitative research is useful for designing and evaluating interventions because it allows researchers to quickly and inexpensively measure attitudes and behaviors of large groups of people and to test for changes in attitudes or behaviors over time.

Question

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Qualitative research focuses on understanding the meaning and experiences of individuals or groups, often through interviews, focus groups, or observation, rather than quickly and inexpensively measuring attitudes and behaviors of large groups, which is more characteristic of quantitative research.

Qualitative Research Is Useful for Designing and Evaluating Interventions Because