Mathew never has met Brenda Sue but wants her to become attracted to him.Therefore,he begins to spend time in places that Brenda Sue frequents (e.g.,gym and coffee shop)and to take advantage of opportunities to engage in mutual eye contact.Mathew is applying ______,which he read about in his social psychology text.

Question

Quizplus · Accepted Answer

Mathew is applying the familiarity effect, which refers to the tendency for people to develop a preference for things or people simply because they are familiar with them. By purposely placing himself in Brenda Sue's environment, he is increasing the likelihood of her becoming familiar with him, and thus potentially developing an attraction towards him.

Mathew Never Has Met Brenda Sue but Wants Her to Become