TrailPro Sports
You work in the marketing division of TrailPro Sports, a local manufacturer of cross-country ski equipment. Part of your job as a marketing specialist involves preparing reports of various kinds. The following are some of the reports that you need to prepare in the next few weeks:
I. You must compose a routine monthly report providing management with the latest production and sales figures for all the products the company manufactures.
II. Your division manager asked you yesterday to prepare a report presenting the company's current inventory for each ski model TrailPro produces, which should include anticipated production by Dec. 1 as well as sales figures for each model for the last five years. The report should include your analysis of these figures and your recommendations for production schedules and quotas to ensure that there will be sufficient quantities in stock to meet anticipated orders. He has scheduled an appointment with you for next week to discuss the report in more detail, but you want to start thinking about it, collecting information, and making a tentative plan immediately.
III. You have been asked to conduct a survey of the company's customers to help determine whether a new-model ski pole would likely sell well at the projected wholesale price. You have been given some samples of the ski pole to distribute to interested customers. The report will include your conclusions about whether or not the company should proceed with production of the ski pole.
IV. Your spouse has just been transferred and you are moving to another city. You would like to continue to work for TrailPro Sports, since you believe you can continue to perform all of your required job functions capably by telecommuting. You will need to write a report for senior management proposing this arrangement and asking for approval.
V. You come up with an idea for improvements to the design of a ski binding manufactured by TrailPro. You believe that your suggestions are practical and cost-effective and you want to present your design changes to your boss. However, your boss feels that the company should be spending more time and money marketing existing products and less on designing and improving existing ones.
-Which of the following would you write as an analytical report?
A) your report summarizing what you learned at a trade show you recently attended that featured many new ski products
B) your proposal intended to convince your boss to consider the new ski bindings you designed
C) the email attachment you received with the proceedings and action points of a meeting that took place at TrailPro's semi-annual general meeting last week
D) your routine monthly production and sales report
Correct Answer:
Verified
Q18: Feasibility reports document an idea or action
Q19: When analyzing your audience, you should consider
Q20: Summary reports provide the action points of
Q21: TrailPro Sports
You work in the marketing division
Q22: TrailPro Sports
You work in the marketing division
Q24: TrailPro Sports
You work in the marketing division
Q25: TrailPro Sports
You work in the marketing division
Q26: TrailPro Sports
You work in the marketing division
Q27: TrailPro Sports
You work in the marketing division
Q28: TrailPro Sports
You work in the marketing division
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