When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must
A)select a proper communication channel.
B)provide means to ensure reliable feedback.
C)keep all messages in English.
D)select appropriate words or symbols as part of the encoding process.

Question

When employees at Coors translated its slogan "Turn It Loose" into Spanish, they didn't realize it would translate to "suffer from diarrhea." To avoid similar problems, the sender of a message must 
A)select a proper communication channel.
B)provide means to ensure reliable feedback.
C)keep all messages in English.
D)select appropriate words or symbols as part of the encoding process.

Quizplus · Accepted Answer

Selecting appropriate words or symbols as part of the encoding process can ensure that the message is received correctly and not mistranslated, like in the Coors example.

When Employees at Coors Translated Its Slogan "Turn It Loose