The most effective sales messages follow this pattern:
A)gain attention, build interest, elicit desire and reduce resistance, motivate action.
B)gain attention, motivate action, elicit desire and reduce resistance, build action.
C)gain attention, elicit desire and reduce resistance, build interest, motivate action.
D)build interest, gain attention, elicit desire and reduce resistance, motivate action.

Question

The most effective sales messages follow this pattern: 
A)gain attention, build interest, elicit desire and reduce resistance, motivate action.
B)gain attention, motivate action, elicit desire and reduce resistance, build action.
C)gain attention, elicit desire and reduce resistance, build interest, motivate action.
D)build interest, gain attention, elicit desire and reduce resistance, motivate action.

Quizplus · Accepted Answer

The most effective sales messages follow the AIDA model: Attention, Interest, Desire, and Action. First, the message must gain the prospect's attention, then build their interest in the product or service. Next, it must elicit a desire to have the product or service while reducing any sense of resistance or objections the prospect may have. Finally, the message should motivate the prospect to take action and make the purchase.

The Most Effective Sales Messages Follow This Pattern