Research on social norms among college students

Question

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Research on social norms among college students shows that most students misjudge what their peers are actually doing. This misperception can lead to students conforming to unhealthy or risky behaviors because they believe it is the norm. Educational campaigns can use this information to correct misperceptions and promote healthy behaviors. Identification is not necessarily required for accuracy, and research does not necessarily indicate that most undergraduates smoke cigarettes.

Research on Social Norms Among College Students