Recent research has shown that the first firm to enter a market often does not have a long-term advantage over later entrants into the market.An example that has been used to illustrate this is
A)McDonald's entry into the high-end coffee market.
B)Xerox, which became a generic term for making photocopies.
C)Abercrombie and Fitch, which was the first clothing company to market to young men.
D)the introduction of the first ballpoint pen in 1945.

Question

Quizplus · Accepted Answer

The introduction of the first ballpoint pen in 1945 is an example where the first firm did not maintain a long-term advantage, as later entrants improved on the design and captured significant market share.

Recent Research Has Shown That the First Firm to Enter