
Of the factors that are within the control of the firm's owners, the most important factors that make a firm successful are
A) the establishment of trademarks for its products and the aggressive defense of those trademarks.
B) lobbying government to erect or enforce entry barriers in its markets and the marketing of its products as widely as possible.
C) the differentiation of its products and the production of products at a lower average cost than competing firms.
D) the selection of the prices of its products and the selection of the most productive and loyal employees.
Correct Answer:
Verified
Q247: Advertising is the action of a firm
Q248: A firm that successfully differentiates its product
Q249: In the highly competitive fast-food restaurant market,
Q250: What is the difference between the terms
Q251: Article Summary
In Colorado, recreational marijuana is legal
Q253: A successful trademark is one that becomes
Q254: Article Summary
In Colorado, recreational marijuana is legal
Q255: Marketing refers to all the activities necessary
Q256: A firm that is first to the
Q257: Why are many companies concerned about brand
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents