The collection and analysis of massive amounts of data, with the goal of measuring aspects of people's behavior is referred to as
A)marginal utility.
B)big data.
C)mega processing.
D)the Internet of Things.

Question

Quizplus · Accepted Answer

The term "big data" specifically refers to the collection and analysis of massive amounts of data to gain insights into people's behavior. Marginal utility refers to the additional satisfaction gained from consuming one more unit of a good or service, and mega processing and the Internet of Things are not directly related to data analysis for measuring behavior.

The Collection and Analysis of Massive Amounts of Data, with the Goal