Movie Theaters Often Charge Higher Ticket Prices for Evening Showings

Movie theaters often charge higher ticket prices for evening showings than for afternoon showings.Why is this the case?

A) Movie theaters hope to discourage customers from seeing movies during the afternoon to keep their labor costs down.
B) The cost of showing movies is higher during the afternoon than in the evening.
C) Movie theaters know that many people are willing to pay more to see a movie in the evening than during the afternoon.
D) Movie theaters have more physical space to show movies during the afternoon than they do during the evening, so the excess supply of available theaters dictates that prices be lower.